Every small business wants a brand – but what, exactly does that mean? More than just a logo, a brand is a consistent story that runs through every aspect of your business.
Use the same tools Chris learned working at big agencies to help your company stand out!
The following topics will be covered in this class:
- The discovery process
- Crafting a creative brief
- What to do if you are your own client
- Mood Boards
- Research
- Creating a brand guideline document
Chris Ford started her love affair with branding while working under Ron Taft and Art Bradshaw at NextLeft. While there, she worked on brands ranging from Gateway Computers to the Wynn Hotel Group. In her freelance life she has created brands for Digital Scrapbooking magazine, Tara Whitney Photography and Melinda Roberts of TheMommyBlog.net.
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