What is a Brand?

We’ll define what a brand is, cover the core principles of branding and talk about how channeling your inner copywriter can make you a better visual designer.

Common Branding Terms

Since it’s difficult to discuss a subject without being familiar with the language used to talk about it, we’ll define a lot of core branding terms, including the difference between a Brand Image and Brand Identity.

The Three Levels of Branding

There are three distinct levels of branding. In this section, we’ll show you how the three relate to each other, and how you can use them to strengthen your own brand.

Our Branding Process

Our Creative Director been fortunate enough to learn about branding from some of the best in the business. Along the way, she’s picked up a lot of tips and tricks that she uses when creating a brand that she’ll share. We even include a brand blueprint document template and sample user persona for you to use!

Case Studies

Finally, we’ll look at the branding process used for one of our largest projects (the fact that it’s also one of our all-time favorites doesn’t hurt, either) including viewing the final result and discussing the team’s thought process behind our design decisions. You’ll see original comps compared with the final magazine for an idea of how a brand and design evolves through the creative process.